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The stores interior goes in line with the brand aesthetic by combining functionality and design, creating a contrast interior of blonde wood against concrete and marble.
A brand’s advertising campaign has a very specific aim in mind –as a carefully crafted fusion of the brand’s core values and signature visual codes, this collection of references is meant to encapsulate and appeal to its archetypal customer.
Simply put, this is a celebration of nature’s simultaneously calm and invigorating energy and the endless possibilities it opens up to anyone eager to listen.
Woolrich has been at the forefront of outdoor lifestyle innovation for more than 180 years but its roots can be traced back to tradition and the oldest, continuously operating woollen mill in the US.
The Woolrich Mill provided wool blankets to civil war soldiers and continues to produce them to this day.
Since then, the brand has been consistent in delivering outdoors-oriented products since the 70s when people began to engage with nature in new and exciting ways.
Back in 2007, the Kurfürstendamm store was the first COS store to open on the German market and has since then evolved into eighteen stores.Relaxed turtleneck knits matched with statement patchwork leather outwear with shearling trim.But also 70s vibes with scarf dresses in mousseline.Men and women took their free time to explore natures splendour in a more recreational setting with backpacking, camping, mountaineering and cycling being just a few of their preferred activities.From simple wool socks to its famous cold-busting parkas, the brand’s products embrace and highlight the authenticity of the outdoor lifestyle.